arch g woodside
Business-to-Business Marketing Management
Sofort lieferbarThis book provides knowledge and skill-building training exercises in managing marketing decision...
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Sofort lieferbarThis volume provides in-depth understanding about business-to-business (B2B) and organizational r...
Luxury Fashion and Culture
Sofort lieferbar'Luxury Fashion and Culture' focuses on the study of how humans use high quality, highly pleasura...
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Sofort lieferbarThis volume provides specific answers to hard questions about how to create valid metrics to meas...
E-Services Adoption
Sofort lieferbarVolume 23B includes two chapters covering problems and implementations of solutions in e-services...
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Sofort lieferbarVolume 22 includes two main chapters in both Part A and B. It appears in two parts because all ch...
Market-Driven Thinking
Sofort lieferbarMarket-Driven Thinking provides a useful mental model and tools for learning about how executives...
Tourism Sensemaking
Sofort lieferbarAccurate and useful assessment of tourism market opportunities, network behavior, and tourism des...
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Sofort lieferbarThe first chapter in this book examines the relationships between absorptive capacity and effecti...
Making Tough Decisions Well and Badly
Sofort lieferbarWhere do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badl...
Bad to Good
Sofort lieferbarFor decades, scholars have bemoaned the low relevancy and impact of most research in the leading ...
E-Services Adoption
Sofort lieferbarThis volume serves to recognize the uniqueness of the moment; the number of new users of e-servic...