Management of Shari’ah Compliant Businesses

Muslim consumers represent an untapped and viable market segment, but to date there has been v...

Management of Shariah Compliant Businesses

Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the fie...

Marketing Case Studies in Emerging Markets

There is an increasing interest in emerging markets because of the higher economic growth rates c...

Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the fie...