Review of Marketing Research

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

Review of Marketing Research

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains articles by mark...

Review of Marketing Research

'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...

Review of Marketing Research

Marketing In and For a Sustainable Society

This special issue will assemble a set of current, comprehensive extended review articles chapter...

Review of Marketing Research

'The Review of Marketing Research' annual series provides current, state-of-the-art articles by t...

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Founded in 1971, the Academy of Marketing Science is an international organization dedicated t...

Toward a Better Understanding of the Role of Value in Markets and Marketing

In their 2004 article 'Evolving to a new dominant logic for marketing,' Vargo and Lusch establish...

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Ann...

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...