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International Advertising and Communication
Sofort lieferbarWorldwide, international communication, and in particular international - vertising have become c...
Advances in Advertising Research (Vol. 1)
Sofort lieferbarResearch on advertising, branding and communication from an international perspective is essentia...
Handbook of Integrated CSR Communication
Sofort lieferbarThis handbook pursues an integrated communication approach. Drawing on the various fields of orga...
International Advertising and Communication
Print on DemandWorldwide, international communication, and in particular international - vertising have become c...
International Advertising, Media and Communication
Print on DemandRezension'[.] dieses Herausgeberwerk [leistet] aufgrund seiner inhaltlichen Breite und den innova...
Lebensstilorientiertes Kulturmarketing
Print on DemandDurch die Knappheit der finanziellen Ressourcen, den wachsenden Konkurrenzdruck auf den Freizeitm...
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