The Attention Merchants

In nearly every moment of our waking lives, we face a barrage of advertising enticements, brandin...

Master Switch

Winner of the 2011 Business Book of the Year AwardThe Internet Age: on the face of it, an era of ...

Attention Merchants

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model...

Who Controls the Internet?

Is the Internet erasing national borders?Will the future of the Net be set by Internet engineer...

Who Controls the Internet?

Is the Internet erasing national borders?Will the future of the Net be set by Internet engineer...

Comerciantes de atención

En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se h...

The Curse of Bigness

What happens when the major nations of the world weaken their control on the power of corporate g...

Attention Merchants

The Age of Extraction

The Age of Extraction

The Attention Merchants